OUR STORY
RETHINKING RENTALS
The Journey of Cross Country Canada.
At Cross Country Canada, we're not just a company; we're a story of innovation, resilience, and the relentless pursuit of change. Our journey began with our CEO and founder, Tim Martin, who, after a successful career in the pipeline industry, felt the frustration of unrealized potential and dismissed ideas that could revolutionize the field.
In 2014, fueled by a passion for progress, he took matters into his own hands, establishing Sideline Specialty Equipment in a garage with nothing but a folding table and tote tubs for desks. Thus, our venture into pipeline rentals began, and from humble beginnings, we quickly soared, making waves with our fresh approach and like-minded team.
In 2015, the landscape shifted as Cross Country Infrastructure Services in the USA recognized our potential and acquired Sideline. While the acquisition expanded our access to resources, it also presented the challenge of conforming to established norms. Unyielding in our commitment to innovation, in 2021 Tim Martin and his business partner Kade Demuth, along with our dedicated team, reclaimed the company back to its Canadian roots.
And so, Cross Country Canada was born, blending our established brand with a touch of Canadian pride – introducing Cross Country Canada Supplies & Rentals.
We thrive on being out-of-the-box thinkers and refuse to be confined by conventions, as our history shows. Our continuous effort to seek efficient, effective, and productive ways to serve our customers, is what makes Cross Country Canada what it is today.